Marketing in the News
Toyota Has done it again!!!! I have always liked driving these fun little sports cars! They have always been one of the most reliable Brands to own. I was researching little bit Toyota on recalls and, honestly there is not many. They always keep the consumers informed of any issues with their vehicles, and have quick service on repairing them. Toyota is also third on the list for best car to buy. Toyota has been part of the American Culture for 60 years. Toyota has 10 manufacturing plants including the newest in Alabama. Toyota employs 36,000 people. Toyota is involved with a number of non profits one that stood out to me was;(https://www.familieslearning.org/) NCFL. This organization works to put end to poverty through "education solutions". By teaming together they have provided 85,000 books in 420 literacy centers. I Think that is pretty great ! Toyota has virtual educations hubs online (http://www.tourtoyota.com/) For more information you can contact http://www.toyotanewsroom.com/). I seen their Commercial On their newest Supra (The Pitch. see above.) and thought I just want to "drive it like I stole it! Brought a lot of memories growing up and "cruising the gut ," And running around. All my friends parents would buy them Toyotas because they were reliable and would last them for years to come. They did to. I think the value proposition I see in the video is that its a luxury sports car that's fun to drive comfortable and as always reliable. Toyota has always delivered on the promise of a smile. I think what has earned them their reputation and makes them unique is they they have proven to customers that they build strong long-lasting vehicles. They have great service when something does go wrong. They are constantly changing with the needs and wants of the consumer yet stay true to their roots. 
https://www.youtube.com/watch?v=bPSs6ydpODA https://www.youtube.com/watch?v=WXzKwj61ucA&t=0s
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